Welcome to the

Academy of Advanced Thought.

The Academy of Advanced Thought is a personal training system for your brain that focusses on developing your thought muscle to enable it to be in the best condition it can be. I’m Jonathan MacDonald, an award-winning Sunday Times bestselling author and global advisor to some of the world’s most performing organisations, enabling people to think differently. I’ll be your personal trainer through your journey. Click here to find out more about me, or here for some testimonials from others I have assisted over my decades in business.

Why does this matter?

Everything starts with thought. Every decision that we make generates our behaviour and performance. Despite thought being the driver of all this, there’s a distinct lack of prioritisation about how thinking happens. We think around 60,000 to 70,000 thoughts per day, every day. 90% of those thoughts are the same as the day before. The enormity of this drives everything we do, so now is the time to seriously focus on how we think.

Join the official Facebook Group or check out some of the amazing conversations we have had.

What’s On Offer?

The new series of lectures starting in August will go deep into the structures of how people think and methods of improving your thought muscle. From strength training to alignment to core values, this totally unique series is not to be missed. You can find out more about the lectures by clicking here.

If you would like some one-to-one support from me, then my private mentoring programme may suit you. This is particularly for people who are ready to properly invest in their success. You can find out more about private mentoring by clicking here.

There are several masterclasses that enable your personal and professional growth, covering topics such as how to be a professional speaker, how to make money while you sleep, how to come up with game-changing ideas and more. You can find out about the masterclasses by clicking here.

There’s also a conversation platform called Think Up which is part discussion forum, part TV show. The topics vary wildly and you’re likely to find something of interest. You can find out more about Think Up by clicking here.



“You made a great impression on us. You have an absolute world-class, unique talent combining vision, strategy and challenge which, based on your lovely sense of humour, is incredibly effective to open minds. Thank you.” – Jesper Brodin, CEO of IKEA

“It was brilliant. As well as learning from the amazing content, I know I’ve also picked up some tips on how to deliver an impactful presentation from an absolute expert.” – Marketing Manager, Tesco

“Gaining direct access to someone with Jonathan’s experience and success is something all serious professionals and entrepreneurs should do.” – JC (masterclass attendee)

“I’ve been to and watched many speakers in the areas of business, motivation, self-development, etc, from some of the leading names in their field but yours was in every way, by far, the one that has challenged and excited me the most.” – MH (audience attendee)