The purpose of the Academy is to exercise our thought muscle and expand the way that we think.
Because everything starts with thought. Every decision that we make generates our behaviour and performance. Despite thought being the driver of all this, there’s a distinct lack of prioritisation about how thinking happens. We think around 60,000 to 70,000 thoughts per day, every day. 90% of those thoughts are the same as the day before. The enormity of this drives everything we do, so now is the time to seriously focus on how we think. Hence the Academy Of Advanced Thought.