The Ostrich Effect is often seen when we try and avoid negative information. It is as common in business as in general life and it’s very understandable as humans tend not to want to hear things that are seen as bad news!

One useful counter-measure is to ask the following questions: What are the longer term impacts of shielding the reality from others? What levels of authenticity do I value in myself? How would I feel if the full picture wasn’t shown to me?

For a full list of the most common biases, click here.