Welcome to the

Academy of Advanced Thought.

The Academy of Advanced Thought is a personal training system for your brain that focusses on developing your thought muscle to enable it to be in the best condition it can be. I’m Jonathan MacDonald, an award-winning Sunday Times bestselling author and global advisor to some of the world’s most performing organisations, enabling people to think differently.


Why does this matter?

Everything starts with thought. Every decision that we make generates our behaviour and performance. Despite thought being the driver of all this, there’s a distinct lack of prioritisation about how thinking happens. We think around 60,000 to 70,000 thoughts per day, every day. 90% of those thoughts are the same as the day before. The enormity of this drives everything we do, so now is the time to seriously focus on how we think.

The Rise Of Advanced Thought by Jonathan MacDonald


The Latest Book

In the sequel to my Sunday Times Bestseller ‘Powered by Change‘, I extend the thesis of the prior book by investigating the thought processes that drive our behaviour and how we can better understand, influence and change those to drive much better decisions.

The result is The Rise Of Advanced Thought, available on Kindle and Paperback. This is a thorough examination and workout programme designed for the most neglected muscle in the world, our thoughts.


I regularly publish video conversations with different people. The most recent video conversations can be found below (note: the vehicle for this used to be called ‘Think Up’ which is why that term is used in some of the earlier videos). The full catalogue is here. The non-video community discussions happen in our Facebook Group.

Masterclasses & Tools

There are several masterclasses that enable your personal and professional growth, covering topics such as how to be a professional speaker, how to make money while you sleep, how to come up with game-changing ideas and more. You can find out about the masterclasses by clicking here.

I’ve created a variety of tools that can help in life. Here’s one of those tools called the Thought Assessment Framework.


“You made a great impression on us. You have an absolute world-class, unique talent combining vision, strategy and challenge which, based on your lovely sense of humour, is incredibly effective to open minds. Thank you.” – Jesper Brodin, CEO of IKEA

“It was brilliant. As well as learning from the amazing content, I know I’ve also picked up some tips on how to deliver an impactful presentation from an absolute expert.” – Marketing Manager, Tesco

“Gaining direct access to someone with Jonathan’s experience and success is something all serious professionals and entrepreneurs should do.” – JC (masterclass attendee)

“I’ve been to and watched many speakers in the areas of business, motivation, self-development, etc, from some of the leading names in their field but yours was in every way, by far, the one that has challenged and excited me the most.” – MH (audience attendee)

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